The Major Firms Growth Council of the Association of Accounting Marketing yesterday shared some great cross-industry insight from Rory Channer, chief business and client development officer with McDermott Will & Emery in DC.

What most of us know is that the current professional services industry climate is tough. Firms are either growing quickly or disappearing. Channer shared insights on his growth strategy and business development infrastructure, which AAM Executive Director Lauren Clemmer shared on the CPA Growth Trends blog.

Key Strategic Points

• Training

• Client Listening and Feedback

• Event Commercialization.

Other pain points regarding firm growth included

• Client voice

• Strategic engagement of firm partners

• Strategic growth planning

• The marketing tech stack

• Investment in sales teams.